Today, my girlfriend, who’s German, asked me “What does Dairy Milk mean?”
I knew immediately what she was getting at, cos we’d bought 2 blocks of Cadburies DM Chocolate, when last over in England. And anyway is there anyone other than Cadbury who uses such a stupid term as Dairy Milk?
Mr. Cadbury (Junior), please tell me, what is the difference then between Dairy Milk and normal milk? Oh, I see, Dairy Milk comes from a dairy does it, hence the name?! Oh, do pardon me, how silly I am. Well, WHERE DOES NORMAL BLOODY MILK COME FROM THEN, A COW???
Or perhaps I’m missing the point? Maybe normal milk comes from Tesco’s or Sainsburies?!? Yeah, I can see the point now; Cadburies Tesco’s Milk Chocolate just doesn’t have the same ring, does it? And Cadburies Sainsburies Milk Chocolate is also a bit of a mouthful. What about Cadburies Fresh From The Milkman Every Morning On Your Doorstep Milk Chocolate??? Nah, just doesn’t scan does it. So, we get Cadburies Dairy Milk Chocalate, presumably to emphasise the freshness and purity of the milk?
But isn’t that in itself a bit of an anomoly. Think of a dairy. What do you see? Some sterile and clinical building, rows of cows lined up behind bars with more tubes coming from them than a road traffic accident victim in intensive care and lots of shiny stainless steel? And that’s good? That’s something to hold in awe? Well, I have to say I don’t actually have any qualms with it personally, but, the point is, in this Eco-Aware age we live in, you’d think (well actually, we know!) it’s not everybody’s idea of how to source a nice glass of fresh cold milk.
So just what was Mr. Cadbury (Senior) thinking, when he decided to market his chocolate on the basis that the milk comes from a dairy? I can only assume that back then dairies had that earthy and unhygienic quaintness about them that makes Bio products such a cult hit today?!?